About Us

For nearly a century, Betty Crocker has been America’s source for modern cooking instruction and trusted recipe development. That rich heritage and culinary knowledge lives on in our commitment to celebrate the Betty in all of us — by sharing our passion for food, valuable test-kitchen wisdom and lifestyle expertise — straight from our kitchen to yours.
Chocolate Crunch Cake recipe

The Story of Betty Crocker

Since 1921 when Betty Crocker began answering questions about baking by letter, she’s been working to teach people to cook.
Betty with mix
From letters and radio to cookbooks and television to the establishment of BettyCrocker.com, her aim has stayed true.
Betty Painting
Home cooks have come to rely on Betty for her helpfulness, trustworthiness and quality. From cooking fundamentals to clever shortcuts made possible thanks to her dependable products, Betty continues to inspire home cooks across the world.
Red spoon logo of Betty Crocker
Betty’s trademark Red Spoon began appearing on packaging in 1954. Today, it’s a symbol of the quality associated with Betty Crocker.
Collaboration with General Mills
Under official license from General Mills USA, Betty Crocker has arrived on South African shores. Unmistakeable for quality and taste, Betty Crocker products are available at leading official stockists around the country (Mainstream and Independent)
Betty Crocker Signature
Betty Crocker South Africa Welcomes you!